USA Today: Mike and Spike reunite to sell Jordan's line of clothing

Lee has worked with Nike and Jordan as a director-for-hire over the years. But the new assignment marks the first time his shop, which specializes in reaching urban consumers, has won an account from Nike. SpikeDDB beat several other ad agencies to win the business.

"I've been working very hard to do business with Michael. We have a long history," says Lee, chairman and chief creative officer of SpikeDDB, who jokingly refers to himself as "El Maestro" of the agency. The Jordan division's move to hire a shop outside of longtime Nike agency Wieden shows it wants its "autonomy," he says.

Lee "clearly understands the power of our logo — and what Michael brings to the table," says Larry Miller, president of the Jordan division.

"Hermes the robot edged its way into the dark cave, its treads spinning over the dust and small rocks until a boulder appeared in its path. No problem. The tiny machine dropped its side arms, lifted onto and over the boulder, and rolled on, its two cameras sending images to an operator waiting outside. The war in Afghanistan is the first time robots are being used by the U.S. military as tools for combat. Proponents believe sending them into caves, buildings or other dark areas ahead of troops will help prevent U.S. casualties..." [more]